fame, worldwide

Lars Eidinger told me yesterday that he is the next campaign model for Marc Jacobs' mens and womens wear. The campaign was already shot by Juergen Teller in London and Malaga. Teller chose him because of a shooting they had some days before for a portrait in Zeit Magazine (published in two weeks).
Why am I posting this? Because it's a) exciting news (I am curious what will follow) and b) it's the reason (besides rehearsals, a new movie and so on) why he is not (yet) part of this series.